You may have noticed that the cover of The Hating Game has changed. Yes -- again. Late last week, I had a conversation with my publisher, who told me that while the book was selling well, she still didn't feel it was reaching its target market. One of the biggest worries was that that the sinister-like red and black cover was turning off prospective female buyers who might think it was more crime than rom-com.
So we took the plunge and made the change. And guess what? Sales jumped almost immediately. On the first day after the change, I sold almost four times more copies a day than usual, and the trend is continuing.
Once the initial launch momentum had worn off, The Hating Game usually fell anywhere from around 350 to 600 in the UK rankings, depending on the day. Since the cover change, it's been between 150 to 200. It's still early days, but it's pretty safe to say the new cover is having the desired effect.
That's the great thing about Kindle. If something isn't working, then it's easy to change. Would it have been better to have all this figured out, pre-Kindle publication? Well, yes.
But better late than never!
Reminder: Significant Other Blogfest this Friday!